Cat Power

IG cannamelier cat PA

“You’ve got your own voice so sing
You’ve got two hands, let’s go and make anything
We all got rules we all have to break
We all have to make those mistakes”

-Cat Power, “Human Being”

We were recently enjoying Cat Power’s album, Sun, here in the office, when we came across this endearing photo by @cannamelier of, well, a different kind of Cat Power! This sparked a discussion of ‘Power’ in general – power versus empowerment, power versus strength.

Ultimately ‘Power’ is defined in terms of forces creating outward changes quickly, whereas ‘Strength’ has more to do with the ability to remain inwardly the same for long periods of time, regardless of outside forces. Empowerment refers to processes that increase the relative strength of a person or group.

As a community of artisans, almost every member of our Flight Crew has personally experienced the empowerment that comes from making things that empower others. And this is the key: the empowering of others. More than just making art for art’s sake, there is the recognition that the art itself must go beyond merely being art – it must be functional, useful.

This is the at the root of the famous quote “Real Artists Ship!” (Thank you, Steve Jobs). Unless someone is willing to actually buy it, use it, or it somehow makes their lives better, there is no value, no meaning, no greater purpose. Art is not made only for the artist’s sake, as in some form of self-pleasuring (<insert contextual joke here>); it is made for the real benefit of the audience. We make products – something of real benefit to people – and we want to ensure that those things are beneficial on many levels: beautiful as well as functional, serving mind, body, and spirit. That is our definition of authentic success.

At Magic-Flight, we have musicians and DJ’s creating sound experiences for others to participate in, as well as fine artists and craftsmen, regularly manifesting vision into form.  This occurs both in their own art, and in the creation of products to which they lend their skills. Over time, we have discovered that the archetypes of the artist and the magician are in fact one. Each employs means of the other (visual, metaphysical) to shape reality. To know yourself as the origin of your own experiences is, in our opinion, the true basis of personal empowerment.

Guest DJ Friday at Magic-Flight


Magic-Flight, live from the Launch Pad every Friday.

Get ready for the weekend with Magic-Flight’s DJ Friday – a stream of imaginative world, and electronic music broadcasted LIVE from Magic-Flight HQ.  The stream begins at 1 PM and goes until approximately 4:20 PM every Friday.

Whether you’re into House, World music, Drum-and-Bass, Glitch, Future, Techno, Hip-Hop or Reggae, you can be certain that DJ Friday will have a little something for you. All of our live sets feature a live chat with our guest DJ and fellow Magic-Flight fans and employees. Come hang out with us and get a taste of what it’s like to be a member of the Flight Crew!

DJ Friday began nearly a year ago as a company-wide celebration of the week’s hard work coming to an end and as a showcase of the talented DJs and producers that work within our company and community. We constructed a DJ booth in the corner of our wood shop (right) and have been striving to continually improve and evolve the program ever since. We’ve got the next several months booked with DJ’s from many genres of music and all walks of life, check out all of our upcoming acts on our Mixlr page.

To join the crowd and the chat, head over to  For those of you with an iPhone, you can download the Mixlr iPhone app and stream DJ Friday on the go. The app gives you a push notification whenever we go live so you never have to miss out on the fun!

We hope to see you on Friday!